Wednesday, March 11, 2009

Why is social media called "media"?

Looking up "definitions of media" on Google I find many different ones. But they all have the same tone and talk about "Messages that are distributed"..."means of providing information and instructions"..."transmission tools".

Which makes me wonder why people call social media, "media". Nobody is distributing or providing anything. People are just talking to each other.

No wonder marketers are scratching their heads. They've been told this thing is "media" when in fact it isn't. But they're trying to understand why they cannot broadcast through it.

I think I'm a bit late to this. But this blog is about shopping.

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