Now he appears again telling us about some more groundbreaking research. Yes, it's the first time the brain has been monitored while shopping! Well, except this time maybe.
So I guess you are all excited to find out the earth shattering insights that this groundbreaking experiment uncovered.
Let's see ....
- Discounts make shoppers change their minds
- Emotions sometimes outweigh 'rational' price considerations.
- Freshness is important
Am I on candid camera?