This is the kind of survey and press release that gives market research a reputation for being useless.
So respondents don't come right out and say - gimme more sex in ads. Wow. And they say that sex in ads doesn't influence them? Extraordinary. Next we'll be learning the beer drinkers are not influenced by advertising, they just "like the taste".
C'mon. Asking consumers what makes them tick is like asking your car how it works.