Sunday, January 25, 2009

PRISM Dead

This is actually a big deal for shopper insights research.

As I have said before, shedding tears for Nielsen doesn't come naturally to me but I still think this is a shame.

1 comment:

RetailObserver said...

The news release stated "Given the nation's serious economic state, Nielsen and its clients have decided this is not the right environment to launch a national syndicated service"

This is rather ironic given that Art Nielsen Sr launched the original Food and Drug Index in 1933, at the height of the depression.