This is actually a big deal for shopper insights research.
As I have said before, shedding tears for Nielsen doesn't come naturally to me but I still think this is a shame.
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About Me
- Robin
- is a market researcher who is interested in consumer decision-making and in particular how we shop....and who sometimes wonders if we are getting everything completely wrong
1 comment:
The news release stated "Given the nation's serious economic state, Nielsen and its clients have decided this is not the right environment to launch a national syndicated service"
This is rather ironic given that Art Nielsen Sr launched the original Food and Drug Index in 1933, at the height of the depression.
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