In the words of The Onion's Jim Anchower, it's been a while since I rapped at ya. I have been too busy reports from with Convenience Shopper Canada and World of the Shopper.
The later gives us some insight into changing shopper behaviour in the recession. As I mentioned below, Canadians are far less likely to have changed behaviour than Americans. We certainly are not seeing dramatic channel shifts.
We do see some changes though.
Primarily we are seeing a change in the “stock up trip”. It has increased in value primarily due to increased spending per trip (which has not occurred for quick trips). The triggers are now more likely to be a combination of non-perishables and perishables. There is also increased pre-planning and checking flyers prior to the visit.
Final interesting thing - a decline of the male quick trip. As households pre-plan and consolidate their trips that last minute ingredients grab drops
Showing posts with label canadian shopper behaviour. Show all posts
Showing posts with label canadian shopper behaviour. Show all posts
Saturday, July 4, 2009
Saturday, November 1, 2008
How Canadians Shop
A presentation I recently gave to the Market Research and Intelligence Association Toronto Chapter
Saturday, July 12, 2008
The Most Interesting Thing About Canadian Shoppers
After 5 years in Canada I have adopted the national pastime of focusing my attention on the nuanced differences between Americans and Canadians.
And that is why when I read TNS' New Future in Store report I couldn't help myself getting excited not only by the fact that Canada is shown as a data point (quite a self esteem boost) but it shows that we are different from American shoppers ...
Beauty, eh?
The first thing is that Canadians seem generally more open to innovation retail than Americans. Americans consumers are notoriously conservative in their attitudes to retail - partly due to lack of retail consolidation in its past - and technology.
But the most interesting trend and the most interesting cross border North American difference is the appeal of group buying (using the Internet as a tool). Shopping has always been social and the Internet is already facilitating that in a number of categories. Could it be that Canada's collectivist social and political culture is manifesting itself here? Look who else is high up on the trend - China, Japan and France....
And that is why when I read TNS' New Future in Store report I couldn't help myself getting excited not only by the fact that Canada is shown as a data point (quite a self esteem boost) but it shows that we are different from American shoppers ...
Beauty, eh?
The first thing is that Canadians seem generally more open to innovation retail than Americans. Americans consumers are notoriously conservative in their attitudes to retail - partly due to lack of retail consolidation in its past - and technology.
But the most interesting trend and the most interesting cross border North American difference is the appeal of group buying (using the Internet as a tool). Shopping has always been social and the Internet is already facilitating that in a number of categories. Could it be that Canada's collectivist social and political culture is manifesting itself here? Look who else is high up on the trend - China, Japan and France....
Subscribe to:
Posts (Atom)
