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Shopper Watch
Talking about shopping and the way people shop
Sunday, October 4, 2009
Maximizing Profits through Shopper Insights in Convenience
This is the presentation I recently gave to the Canadian Snack Food Association - with a the juicy bits cut out.
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)
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About Me
Robin
is a market researcher who is interested in consumer decision-making and in particular how we shop....and who sometimes wonders if we are getting everything completely wrong
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