Now he appears again telling us about some more groundbreaking research. Yes, it's the first time the brain has been monitored while shopping! Well, except this time maybe.
So I guess you are all excited to find out the earth shattering insights that this groundbreaking experiment uncovered.
Let's see ....
- Discounts make shoppers change their minds
- Emotions sometimes outweigh 'rational' price considerations.
- Freshness is important
Am I on candid camera?
2 comments:
I find you provide no evidence for your claim, Robin. I for one read the book, and loved it thoroughly. It provided many incites into the way we buy, ect. I think most of it was intriguing and controversial, hence the reason it sold so well. Flat out rejecting it, with little explanation, seems a bit of a fraud to me.
Many people seemed to like it.
I did post below on why I found the book so disappointing (http://shopperwatch.blogspot.com/2008/12/not-very-good-book.html)
And this clip. Well, it's awful. Claiming that this experiment was the first brain scan of a shopper. Why do that?
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