Wednesday, February 4, 2009

We are The Oracles of the Obvious

I don't mean to denigrate the BrandSparks’ study because I think it yields valuable information but surely this is a contender for the "No Sh*t, Sherlock Award" of the year:

The vast majority of respondents (93%) said that when it comes to the drivers motivating new product purchases, providing better value for the money is either extremely important or very important, followed by offers better quality (90%), and long lasting/more durable (88%).

Next we reveal that the "vast majority" of humans value their lives and don't want to die. A similar majority find kittens cute.

2 comments:

MR HERETIC said...

Hat tip for calling it like it is.

Martin de Jonge said...

Interesting - "only 39% agree that the best new products usually come from name brands", but "when it comes to consumer trust, national brands still reign supreme". That tends to suggest people will readily take risks if they'll definitely save money. No wonder people so giddily punish their livers when the booze is free!