Yes, I am jumping on the Obama bandwagon. For it was he who revived this instruction from St. Paul and told us all to well, grow up.
One thing anyone who has been shopping with a child knows is that the urge to consume - and difficulty controlling that urge - is indeed very strong in children. I want it! I want it!
And you could interpret Obama's instruction as analogous to a parent telling his or her kid to shut up because 'we already have lots of treats at home' and 'it's almost dinner time'.
Unlimited choice and personal freedom, immediate gratification of needs are the driving themes of consumerism. And it was the baby boomers - the generation who swore never to get old - whose values have been so aligned to that ideology. Boomers celebrated childishness as no other generation had before. From the right to wear jeans to the day you die to Microsoft terminology (I am the only one who thinks "My Computer" and "My Pictures" sounds a little Fisher Price?).
I do not believe it is a coincidence that Obama is seen as the first Gen X president (although he is officially a boomer). I cannot help seeing him as Alex P. Keaton from Family Ties or Saffron from Absolutely Fabulous - Gen X kids trying to teach responsibility to their Boomer parents.
Too late now. Gen X is a small cohort and is now left holding the bag until the Millenials arrive. One study I read recently shows that people growing up in recessionary times tend to be more frugal in their later years. Very interesting to see how the values of this Millenial generation will evolve.