Everyone is asking that, eh? And no one knows. I am preparing a presentation on changing Canadian shopper behaviour in economic hard times and am looking back to the last recession in 1990 to see what Canadians did. But so much has changed since then it is hard to call.
A couple of things are coming up - "health & wellness" will stay a consumer motive - because it is driven by demographics. Green consumerism ... not so sure. Partly because some of the data I have been looking at make it apparent that currently a lot of it is more consumerism than green.
So much of what is happening in the States ...the shift to private labels and general merchandise for grocery shopping is not relevant here.