Thursday, November 20, 2008

This Neuroscience Thing

Everywhere you turn in market research there's someone talking neuroscience and telling us how surveys blow and you need to read the brain to get the truth.

But when my daughter started her new science project, I knew this thing had done got out of hand.


Morgan Gerard said...

Put the kaibosh on that neuroscience school project, Robin. It will, I guarantee you, read your family's entire brain and send valuable consumer data on its chocolate milk purchases straight to the Dairy Farmers of Ontario.

Robin said...

If only neuromarketing actually worked that well. It seems like a lot of smoke and mirrors to me.