Thursday, July 17, 2008

Distracted and Depressed Shoppers

Some time back it was recently discovered that depressed shoppers buy more - as they tend to try to create a sense of self through purchases and fire up with dopamine.

Now a new study implies that distraction can lead to less cognitively processed purchase decision - hence greater propensity brand switching.

The point on depression is not that retailers should depress their shoppers....simply that they need to provide enjoyment. Distraction is hardly a surprise. The intention of shopper marketing is to distract and interrupt habitual purchase.

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