This is the kind of survey and press release that gives market research a reputation for being useless.
So respondents don't come right out and say - gimme more sex in ads. Wow. And they say that sex in ads doesn't influence them? Extraordinary. Next we'll be learning the beer drinkers are not influenced by advertising, they just "like the taste".
C'mon. Asking consumers what makes them tick is like asking your car how it works.
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About Me
- Robin
- is a market researcher who is interested in consumer decision-making and in particular how we shop....and who sometimes wonders if we are getting everything completely wrong
3 comments:
Are you implying that people would lie or "fake" their answers when answering a research question to protect their modesty ;)?
Are you implying that people would make-up an answer in a research question to do something like protect their modesty ;)
Actually I think that they are not consciously making up answers. They honestly believe what they say. They simply don't know what motivates them. It is pointless to ask.
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