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Shopper Watch
Talking about shopping and the way people shop
Sunday, October 4, 2009
Maximizing Profits through Shopper Insights in Convenience
This is the presentation I recently gave to the Canadian Snack Food Association - with a the juicy bits cut out.
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)
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2009
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October
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Maximizing Profits through Shopper Insights in Con...
Stretching “Experiential” Brands
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July
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Do One Thing Really Really Well
Wal-Mart In Store Media and PRISM
The Future of Retail is not about the Stuff
Synovate Aztec + Safeway + Canada
Canadian Shopper Behaviour and The Recession
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June
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Recessionary Shopper Behaviour a Non-Story in Cana...
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May
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Do you plan to increase or decrease your spending ...
Americans and Private Label
The Problem with Researching Green Consumerism
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April
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Power of the Brand in Convenience Channels
The Case Against "Why" - Part 2
Less "Why" and more "How"
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March
(11)
Millward Brown's Nigel Hollis attacks "voodoo" res...
Is Martin Lindstrom for Real?
Digital Social Shopping and "Reason"
Recession turns Americans into Canadians
Shopping Trip Type Influences Price Sensitivity
Is more rubbish research one of the consequences o...
Research Reinvented
Good Stuff from Unilever on Shifts in Shopper Beha...
Why is social media called "media"?
Shopping and Dopamine
Bad Reporting
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February
(9)
Synovate Aztec to Challenge AC Nielsen in Canada
British Retailers - A nation of shopkeepers
More head scratching over shopper marketing
Advertising Research Foundation - Shopper Insights...
Shopper Marketing – Pain Management
Shopper Marketing and the Path to Purchase
We are The Oracles of the Obvious
Canadian Consumer Response to Recession
Put Away Childish Things
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January
(8)
Why "purchase intent" questions are not predictive...
PRISM Dead
Gong Xi Fa Tsai
Rubbish
The Intimacy of Shopping
Canadian Diversity and Consumerism
Touch & Buy
Shopper Marketing - a little too much wishful thin...
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2008
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December
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Kraft iFood Assistant - doing what CPG brands used...
It's Different in Toronto
Digital Shopping
I lost my impulse to buy
Wal-Mart Pulls out of PRISM - Updated 30th Jan
New Rituals for Uncertain Times
What is P&G up to?
Not a very good book
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About Me
Robin
is a market researcher who is interested in consumer decision-making and in particular how we shop....and who sometimes wonders if we are getting everything completely wrong
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