Sunday, August 3, 2008

Nielsen, Mindset Media Bundle Psychographic Data Into Homescan Panel

Interesting stuff here from Nielsen linking psychographic profiles to Homescan panel data in the US.

Note the faint praise from the digital media fella. They need more guidance than this. But he is right that it will give creative insights and could be useful for in-store - if the segments that Mindset Media have created can be tied to shopper experience needs....which I am sure they can.

I have to say that as someone who was raised with a distaste for Nielsen's monopolistic arrogance and lack of innovation, they seem to be doing a lot of new things ....

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